Project GOAL

Create a campaign to promote Thelma 2024 x SY official merch. Stills provided by Magnolia Pictures. It will be posted on social media and help draw attention to the merch / the movie itself.

Teaser

A teaser posted on varying social media platforms.

Drop Day

Social Media, Newsletter, and SMS GIF created for the drop day to promote the merch.

WEEKEND PROMO

Social Media posts created to bring attention to the ongoing collection.

MERCHANDISE

One of the items the Magnolia team asked for early on in the collaboration were “June Squibb” hats. The SY Team entrusted me to nail the final look for them. Originally planned to be three hats in three different fonts. The colors reference other action movie color schemes the colors in Thelma’s character outfits. All mockups were created by me.

Hats in use!