Project #1 GOAL

Promote the “Bride and the Wolf” collection using similar aesthetics to the movie and designs.

SUBTLE PROMO- NIC CAGE FAVS

To subtly get customers excited about this collection, without explicitly revealing the movie, every SY employee wrote about a Nic Cage movie they love. The aesthetic was inspired by family-run Italian-American restaurants. As a way of unifying everything, I also added subtle details like assets and fonts from the merch designs to this. Created in Adobe Photoshop

Teaser

The Instagram and Twitter versions of a teaser made for this collection. Inspired by hand-painted restaurant doors. Adobe Photoshop.

DROP DAY + NEWSLETTER

A selection of slides that were used in the Drop Day Instagram / Twitter post. The Newsletter was created in Adobe Photoshop and transferred to Mailchimp.

Project #2 GOAL

Re-promote the “Bride and the Wolf” collection for a winter restock and candle collaboration. Make sure this is visually different but still similar to the last campaign.

Teaser

The Instagram version of a teaser that was made for this collection. Inspired by Italian market stores. Adobe Photoshop. BG Photography by Me.

Pre-ORDER POST

The Instagram version of the post promoting the “flip to restock” when in-stock inventory ran out. A selection of those slides are below. Sticker assets and mockups were also designed by me. Adobe Photoshop. BG Photography by Me and Aidee Alfaro.