Project GOAL

Create a campaign to promote the Kerin Cunningham x SY Offical Merch Collection called “Reel Music Fest”.

SUBTLE PROMO- SY RADIO PROMO

Since the collection is about fake movie bands we thought promoting the SY spotify playlist would be a nice subtle way to get people thinking about fake bands.

SUBTLE PROMO- Dream headliners

I created these graphics to subtly get customers excited about this collection and thinking about Fake Movie Bands

Teaser #1

The Instagram version of a teaser that I made for this collection. Inspired by concert goods. Adobe Photoshop and Illustrator

Teaser #2

The Twitter version of a teaser that I made for this collection. Inspired by concert posters and goods. Adobe Photoshop and Illustrator

DROP DAY STORIES

A selection of stories that were used for the Drop Day Instagram stories.

WEEKEND PROMO- MIA

The Instagram version of seamless slides (all together) I created to promote Mia Vicino’s solo shirt design for this collection.

LAST CALL

Last Call Instagram Instagram and Twitter post created to announce that pre-orders were closing for the collection.