Project GOAL

Create a campaign to promote the Illana Wolpert x SY Offical Merch Collection called “The Art of the Rom-Com”. Project Aesthetic: Early Internet Nostalgia

SUBTLE PROMO #1- Community rom-com picks

A social media graphic where we talked to the community about Rom-Coms to get them in the Rom-Com mood.

Teaser #1

The Instagram, Twitter, and Instagram Stories versions of a teaser made to get people excited for this collection.

SUBTLE PROMO #2- TEAM SY rom-com picks

I created these graphics for Instagram and Twitter to subtly get customers excited about this collection and thinking about Rom-Coms.

Teaser #2- LETTERBOXD INTERVIEW

A SY Team member, Kyra Kaufer, interviewed Illana on Letterboxd as a way to promote the collection. I created the header image for the interview and a two slide promotional social media graphic.

DROP DAY NEWSLETTER

Created in Photoshop and transferred to Mailchimp

Last Call

Instagram version of the “Last Call to Pre-Order” Post