Project GOAL

Create a campaign to promote The Overlook Film Festival x SY / Mike Flanagan x SY official merch. It will draw attention to the merch / the festival/ celebration of Oculus (2013). Graphics also will be created for and after the event.

Ticket Promotion

A Instagram post + Newsletter created to boost ticket sales and inform followers of our pop-up at The Overlook Film Festival. Logo treatment was modified by me as well.

Out of Office / Merch Reveal

Newsletter and SMS images sent to targeted and general audiences via Attentive and Mailchimp

Closeups below

Event graphics

Graphics created for posting about the event in our Instagram stories

Post graphics- leftovers Teaser

Seamless Carousel Instagram Post created to tease the Leftovers

Post graphics- leftovers #1

Seamless Carousel Instagram Post, Newsletter, and SMS png created to promote the collaboration with Mike Flanagan

Post graphics- leftovers #2

Seamless Carousel Instagram Post created to promote the collection / highlighting the Film Kid design.

Post graphics- Subtle Promo

Instagram and Twitter graphics created to discuss movies the team saw and loved at OFF

MERCHANDISE

Created a series of round patches inspired by “scout” patches, the camp theme, and horror movies. Patch mockups created by me.