Project GOAL

Create a campaign to promote The Substance x SY official merch using assets, fonts, and art direction created by MUBI. It will (and did) reach tens of thousands on social media and help draw attention to the merch but also the movie itself.

DROP DAY NEWSLETTER

A newsletter announcing the pre-orders for The Substance x SY Offical Merch. Created in Adobe Photoshop, Adobe Express, and transferred to Mailchimp.

Zoom in on assets below

DROP DAY SMS

A gif I created for an SMS Attentive campaign using Adobe Express and Procreate

Weekend promo

Instagram posts created for Weekend Promo 1 + 3. Movie still provided by MUBI.

SUBTLE PROMO- KEnzie Vanunu’s review

To subtly get customers excited about the collection, we had Guest Critic Kenzie Vanunu share her thoughts on what The Substance (2024) means to her. I updated the previously made template the SY team created for our monthly MUBI picks to the developed The Substance aesthetic. Created in Adobe Illustrator. Movie stills provided by MUBI.

RESTOCK- ANNOUNCEMENT

The first campaign did extremely well. The Activator Waterbottle aggressively entered the top 3 most products sold in the company. We made sure to feature it for the restock. The mockup slightly changed from this point on to reflect what the manufacturers had for us.

Restock- Drop Day Stories

A selection of Instagram Stories featuring The Substance x SY Offical Merch. Created in Adobe Photoshop and Adobe Express.